This presentation is intended to lay out the essential distinction at the heart of two business models. The idea is to clearly explain the economics of a print newspaper and a digital one and why it is so hard, not impossible for a major, established newspaper like the Sunday Times to morph into a digital paper successfully.

The one advantage digital media has is that advertisers can know if readers are engaging in their advertising. This was first amplified when John Wannamaker who famously said “I know half of my advertising is  wasted, I just didn't know which half.”

When a group like Shoprite or Pick and Pay run full page ads in the Sunday Times and never know how many readers actually saw and remembered the ad. The advertiser has to make a guess based upon the Sunday Times circulation records. But in the digital age, advertisers can post contextual ads and actually know how many people clicked on the ad. It's all about the clicks and the marketing intelligence marketers can pick up from those clicks. That can be worth a lot of revenue.

 

To really understand the future and the economics of newspapers and digital media, understand that there is great reality to the Printed Newspapers Circulation Extinction Timeline

(Ross Dawson: http://www.futureexploration.net)

 

 

Can't tell all of you much about the printed process and costs etc of printed circulation.

 

 

Advertisers will spend there marketing funds where the consumer will be and that is changing rapidly.

So we will tell about the future time line, in News Data Publishing, and why Paper Dissemination is going to be extinct.

 

 

 

 

 

We are in the time of the Social Network Explosion, a connection between Sunday Times and LinkedIn/FaceBook is a way of providing custom content and recommendations to their network, and would be a landmark. Over the next few years this integration of Social networks and News content will rapidly evolve to be a very important part of the landscape, for subscription control.

Bringing Social Media into the News Data Space

 

 

Online News in South Africa

Rise of the Digital Warrior
Thursday, June 16th, 2011 at 8:48 am.
Over 1.8 million Internet users in South Africa, accounting for 18% of the region’s Internet population, are Digital Warriors who shape online trends – making the 25-30 year old age group the largest and an extremely influential demographic.

Effective Measure Business Development Manager Francois Vorster points out the significance of this demographic, “Digital Warriors pave the way for older and younger generations to purchase goods and services, conduct research and reach out to communities online
Profile of Digital Warriors in South Africa:
• Frequent News and Portals websites users
• Largest audience for News, Automotive and TV Entertainment websites
• Are the most active segment online on Tuesday , Saturday and Sunday

“Over 260, 000 digital natives accessed the Internet via a mobile device in May, contributing to a 23% growth compared to April. This progress provides an opportunity for targeted mobile marketing campaigns requiring a wide reach within this segment.

Over 1.8 million Internet users in South Africa, accounting for 18% of the region’s Internet population, are Digital Pioneers who will shape online trends – making the 25-30 year old age group the largest and an extremely influential demographic.
 

Emotional connections with the Internet, regardless of which device it is accessed from, can be deeper than the relationships consumers have with other kinds of media (e.g. radio or newspapers). The reasons for  these mainly include an instinctive need to share content and to consume shared content.

 

 

We are ahead of target

 

NewspaperDirect Inc. is a digital newspaper distribution and publishing operator with headquarters in Vancouver, Canada and offices in New York, London, Vienna and Düsseldorf. NewspaperDirect delivers newspapers and magazines from all over the world to readers anywhere in the world, in every currently available format: print, online, or on a mobile device, tablet or eReader.

Their innovative digital publishing technology and zero operational-cost business model has made NewspaperDirect a recognized leader in multichannel content distribution and monetization, and the chosen partner of more than 1,900 publishers from 95 countries
 

 

 

 

 

 

 

 

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